The analysis included 4,000 pages, 2,000 sampled from all the online dating sites internet sites utilizing random quota sampling without replacement. Within each internet site, we gathered 1,000 pages from heterosexual men and 1,000 pages from heterosexual females. Users look for pages via geographical location, age, and gender filters.
To make sure a geographical dispersion of pages, we selected equal amounts of pages from five major towns including metropolitan, residential district, and rural areas: l . a ., Denver, Chicago, Atlanta, and new york. We arbitrarily selected zip codes from each one of the five areas to find pages.